"Electrical Technology Market", Reference Periodical

A reference periodical is unique due to combining specialized articles on both electrotechnical market in whole and its branches in particular with the industrial reference guide providing information about companies active on the market.

 "Electrical Technology Market" is the only industrial specialized publication nowadays. You may not only learn about novelties, engineering solutions and reviews of market situation, but also find new customers, suppliers, distribution partners or identify your rivals.

Magazine

Paper size: А4.
Capacity: 200 pages.
Cover technique: four colour process
Periodicity: trimestrial.
Circulation: 15 000 copies (certified by the National Circulation Service).
Current issue date: March 13, 2012
Subscription indexes:
in catalogue "Rospechat" - 20617,
in catalogue "Russian Post" - 60185.

Objectiveness of Information

The magazine staff is entirely independent and does not represent the interests of any electrotechnical market structures or organizations, providing you with a possibility to get truly objective information.

Reference Information

A reference block of the magazine (approximately 50% of the capacity) contains graphical textual business cards and module advertising provided by companies on a paying basis. Each business card represents a company`s contact details (including name, telephone, fax, e-mail, website) as well as textual news about this company and its products. The size of the business card can be increased by adding further textual information or full-colour logotype. It is possible to change not only the information volume but also a graphic design of the card by framing it up or colouring its background or printing font.
In order to make a search easier, listed companies are arranged in columns with a highly-detailed list of their electrotecnhical products and related services.

Advertising Validity

Optimal edition format, a combination of the magazine and the reference booklet, and periodicity, an issue per quarter, allow your advertisement to perform for a long time. Comparing to ordinary magazines with one-month popularity of reading, our reference periodical is on the table of the owner for all three months when he is using the reference block, where both article and module advertisements are permanently performing.

Targeted Readers

Carefully developed mailing list including first of all your clients and then companies of electrotecnhical field will help your advertisement to reach the target.

Magazine subjects

The magazine is divided into two main blocks: information block and reference block.

The information block of the "Electrical Technology Market" provides press-releases and feature articles about the following:

• news;
• innovation and tendencies;
• issues on development, creation and introduction of new machinery and technologies;
• reviews of market, technologies and products;
• information on producers and suppliers, interviews with directors of industrial manufacturing companies and distributing firms;
• topical collection of works provided by departments of country`s leading universities and research teams of leading factories and institutions;
• seminars, exhibitions, conferences;
• reviews of technical and business literature and network resources;
• development of electrotechnical industry and of its branches;
• norms, standards, certification, regulations;
• interchange of advanced experience in implementation and application of products in industrial facilities;
• administrative aspects: sales, supply, marketing, logistics;
• issues on using of electrotechnic products in different industries: power generation, building and construction, metallurgy, telecommunications, transport etc.
• circuit engineering solutions.

The key block of each publication is dedicated to a certain sub-branch of electrotechnics including lighting engineering, wiring and switchboard equipment, cabling products, motors, transformers etc, providing advanced treatment of each problem and comments of top specialists.

The reference block of reference periodical "Electrical Technology Market" contains the information about more than 600 companies on electrotechnical market in Russia and CIS countries and includes "Rubricator", "Reference Guide" itself and "Alphabetical Index".
The "Rubricator" is a retrieval system based on product groups of electrical equipment and services. Assisted by it user can find companies providing goods and services needed.

The Reference Guide is a key part of the reference block providing the information about companies (textual or graphical-textual) formalized as business card modules including names, contact details and brief description. It is possible to add graphic elements to the text.

The Alphabetical Index is a list of all the companies advertising themselves in both reference block and information block of the magazine. It helps user to find a company by its name.

Magazine Audience

The audience of reference periodical "Electrical Technology Market" consists of practicing professionals of electrotechnical market that includes:

• power engineers, technologists, leading specialists, engineers and directors of industrial facilities;
• equipment managers;
• engineers of engineering design, construction and installation companies;
• architects and interior designers;
• managers and specialists of manufacturing and distributing companies, as well as wholesale companies on electrotechnical market.

Magazine Circulation

Channels of distribution:

• free mailing within territory of Russia and CIS countries according to carefully developed base of addressee;
• free-of-charge distribution via system of displays on the territory of advertising companies and distribution centers;
• subscription through editorial office as well as by means of "Rospechat" and "Russian Post" catalogues;
• distribution in all specialized exhibitions, seminars, conferences and branch symposiums;
• free mailing to scientific and technical libraries within Russia.

Sending List Structure

Free mailing includes:

• facilities of power generation, oil-and-gas, metallurgical, mining, chemical, woodworking and electrotechnical industries;
• facilities of electrotechnical industry;
• telecommunication facilities;
• railways, sea and river ports, airports;
•  engineering design organizations;
• construction and installation companies;
• authorities.

Authors

Among authors of the periodical are:

• leading electrical technology experts;
• practicing professionals working at companies that are consumers of electrical equipment;
• specialists of scientific and educational institutions;
• managers and expert personnel of manufacturing and supplying companies;
• legislative officers;
• marketing specialists, specialists of sales and distribution etc.

Schedule of issuing

##	Date of issue
# 25 (1, 2012)	03/13/2012
# 26 (2, 2012)	06/13/2012
# 27 (3, 2012)	09/06/2012
# 28 (4, 2012)	11/29/2012

Mass Media Registration Certificate ПИ № ФС 77-21649 dated 15.08.2005 issued by the Russian Federal Surveillance Service for Compliance with Law on Mass Communications and Cultural Heritage Protection.

Reference Block Rubricator of Reference Periodical "Electrical Technology Market"

All companies listed in reference block of reference periodical are rubricated by services and products they manufactured or marketed. The following rubricator will help you to choose the column you would like to advertize in.

Readers of the periodical will find your company easily and quickly by means of the rubricator.

1. Automatization - equipment of general industrial use.
1.1. Devices for measuring, reading and control of electric and magnetic values.
1.2. Devices for measuring, monitoring and control of industrial process parameters.
1.3. Monitoring and control systems.
1.4. Elements and units of instruments and automation equipment.
1.5. Primary transducers (sensors).
1.6. Non-destructive testing instruments for control of products and materials.
1.7. Voltage stabilizers.

2. High-voltage devices (> 1000 V).
2.1. High-voltage circuit breakers.
2.2. Disconnectors, short-circuiters, isolating switches, grounding.
2.3. Contactors, reversers, selector switches.
2.4. Drivers for high-voltage switching devices.
2.5. Measuring transformers.
2.6. Protective devices for high voltage.
2.7. Factory-assembled switch-gears.
2.8. Explosion-proof devices for high voltage.
2.9. Bus cradles, operational bar groups, current collectors.

3. Low-voltage devices.
3.1. Instruments for distribution of electric power .
3.2. Control instruments.
3.3. Control relays.
3.4. Protective relays.
3.5. Explosion-proof devices for low voltage.
3.6. Low-voltage devices for vehicles and lifting devices.
3.7. Wiring units.
3.8. Adapters.
3.9. Signaling devices.
3.10. Control devices.
3.11. Starting equipment for mine application.

4. Appliances.
4.1. Household lamps.
4.2. Clothes treatment machines.
4.3. Home cleaning devices .
4.4. Kitchen electrical appliances.
4.5. Voltage converters.
4.6. Devices for microclimate maintenance, for hygiene and cosmetics.
4.7. Kitchen electromechanical instruments.
4.8. Sound-record and play-back devices.
4.9. Electrical tools.

5. Ventilation, air-conditioning and heating systems.
5.1. Radial centrifugal ventilators.
5.2. Axial-flow ventilators.
5.3. Transverse fans.
5.4. Industrial conditioners of general use.
5.5. Industrial conditioners of special use.
5.6. Blocks and units for industrial conditioners.
5.7. Heat- and steam-generating equipment.

6. Motors and generators, turbines.
6.1. High-powered AC electrical machines > 1000 kW.
6.2. High-powered DC electrical machines > 200 kW.
6.3. Explosion-proof electrical machines.
6.4. Motors for cranes and electrical machines for traction equipment.
6.5. AC motors, power from 0.6 to 100 kW.
6.6. AC motors, power from 100 to 1000 kW.
6.7. DC electrical machines.
6.8. AC generators, power up to 1000 kW, transverses, amplifiers, power blocks and plants.
6.9. Electrical machines of general use, power up to 0.6 kW (including micromachines).
6.10. Machines of special use.
6.11. Gas turbines.

7. Insulators, porcelain products for power industry.
7.1. Porcelain products for power industry.
7.2. Porcelain insulators.
7.3. Insulators of other materials (except porcelain, ceramics and glass).
7.4. Insulators and special ceramic spacers.
7.5. Glass insulator.
7.6. Fittings for overhead transmission lines.
7.7. Pillars for electric transmission lines and outdoor lighting fixtures.

8. Power sources - chemical, physical.
8.1. Lead-acid accumulators and accumulator storage batteries.
8.2. Alkaline, nickel-cadmium and nickel-iron accumulators and accumulator storage batteries.
8.3. Accumulators and accumulator storage batteries of different systems.
8.4. Primary batteries and elements.
8.5. Power sources of physical nature.
8.6. Parts and elements of power sources.

9. Cables.
9.1. Non-insulated cables, wires, bars, collector copper, rolled wires, profiles, conductor strands.
9.2. Wires for coils and enameled wires, output and connector wires and cords.
9.3. Power, installation and lighting cables, wires and cords.
9.4. Cables and wires for control and alarm systems. Cables and wires for thermocouples.
9.5. Cables, wires and cords for communication systems, radiofrequency lines, coaxial lines, television; waveguides.
9.6. Mounting cables and wires.
9.7. Cables and wires for mining.
9.8. Extension cords, connectors.
9.9. Cable fittings.

10. Power capacitors and condenser units.
10.1. Power capacitors.
10.2. Condenser-type units and modules.
10.3. Surge-current and -voltage generators.

11. Magnets, powder metallurgy products.
11.1. Powder contact products.
11.2. Powder magnets and magnet cores.
11.3. Constructional metal powder items.
11.4. Constant magnets.

12. Pumps, aggregates, pump assemblies. Compressors.
12.1. Pumps and pump assemblies for water.
12.2. Pumps and pump assemblies for foodstuff.
12.3. Pumps and pump assemblies for oil products and chemical aggressive media.
12.4. Pumps and pump assemblies for liquids containing suspended particles.
12.5. Other pumps and pump assemblies.
12.6. Compressors.

13. Lifting mechanisms, cranes and traction equipment.
13.1. Electric locomotives and electrical equipment for electric locomotives.
13.2. Factory railless floor-type electric transport.
13.3. Electrical equipment for locomotives, wagons of suburban- and city-service electrical transport and main-line cars.
13.4. Cranes and crane mechanisms.
13.5. Lifting and braking electrical magnets. Electrical hydraulic pushers.

14. Solid-state power devices. Integrated microcircuits. Transforming devices.
14.1. Integrated microcircuits.
14.2. Solid-state power devices.
14.3. Refrigerating systems.
14.4. Solid-state blocks, assemblies and modules.
14.5. Solid-state rectifiers.
14.6. Uninterruptible power systems and units, backup power sources.
14.7. Solid-state inverters.
14.8. Solid-state frequency converters.
14.9. Specialized solid-state converters.

15. Works and services.
15.1. Designing of electrical equipment.
15.2. Design work and services.
15.3. Electrical installation works.
15.4. Engineering services.

16. Electrical welding equipment.
16.1. Power-supply sources for electric-arc welding, cutting and weld facing.
16.2. Equipment for electric-arc welding, cutting and weld facing.
16.3. Equipment for electric contact welding.
16.4. Equipment and technology for ultrasonic, high-frequency, cold and other type welding.
16.5. Instruments for control and testing.
16.6. Tools for electric welding.
16.7. Welding materials.

17. Products for lighting.
17.1. Lighting fixtures.
17.2. Lighting fixtures of special use.
17.3. Light sources. Electric incandescent lamps.
17.4. Light sources. Gas-discharge lamps.
17.5. Components and parts of electrical light sources.
17.6. Start-control devices for light sources.

18. Processing equipment.
18.1. Robots and manipulators.

19. Transformers (autotransformers). Complete transformer substations. Reactors.
19.1. Oil transformers (autotransformers) of general use.
19.2. Dry transformers (autotransformers) of general use.
19.3. Noninflammable dielectric transformers (autotransformers) of general use. Gas-filled transformers.
19.4. Transformers for converter devices.
19.5. Explosion-proof transformers and completed transformer substations (for mining).
19.6. Transformers of target application.
19.7. Complete transformer substations.
19.8. Accessories and auxiliary equipment for transformers.
19.9. Reactors.
19.10. Measuring transformers.

20. Ultrasonic equipment.
20.1. Ultrasonic generators and inverters.
20.2. Ultrasonic equipment.

21. Complete control, power distribution and protection devices for voltage up to 1000 V.
21.1. Complete control, power distribution and protection devices for stations, substations, systems and mains.
21.2. Complete power distribution devices of general use.
21.3. Complete protection devices of general use and power modules.
21.4. Complete explosion-proof control, power distribution and protection devices.
21.5. Complete devices of special use.

22. Electric insulation materials.
22.1. Resins, lakes, enamels, compounds and other additives.
22.2. Impregnated and lacquer fibrous electric insulation materials.
22.3. Laminar electric insulation materials.
22.4. Micaceous electric insulation materials.
22.5. Diverse electric insulation materials.

23. Electrical tools - industrial, constructional.

24. Electric furnaces, electric heaters, electric thermal equipment.
24.1. Electric resistance batch-operated furnaces.
24.2. Continuously-operated electric furnaces and electric resistance units.
24.3. Electric heaters and electric resistance devices.
24.4. Electric arc furnaces and furnaces of other methods of heating.
24.5. Induction electric furnaces and facilities of industrial and high frequency.
243.6. High-frequency units and generators.
24.7. Electrothermal equipment for food industry.
24.8. Auxiliary equipment.

25. Motor drives. Complete motor drive control units.
25.1. Complete motor drive control units of general use (including normalized)
25.2. Complete motor drive control units of specialized use.
25.3. Complete electric drive of general use.
25.4. Complete electric drive of specialized use.
25.5. Contactless complete automatic motor drive control means and systems.

26. Electric coal products.
26.1. Wipers for electric machines.
26.2. Specialized electric coal products.

27. Instrument for wiring and armature.

28. Partnership.

29. Power saving.

30. Transmission and electrical energy distribution rail systems

31. Exhibition projects.

32. Transportation services.

33. Express services.

Correct Way of Advertize Your Company in Reference Periodical "Electrical Technology Market".

Let us consider all possible variants of magazine advertizing. This information will help you to choose optimal positioning pattern, thus increasing advertizing payout.
Let us start with the expensive and end up with the cheapest one.

Covers
There four of them: 1^st, 2^nd, 3^rd and 4^th.

First cover is the most prestigious and effective way of advertisement positioning. Since not only magazine readers but also many other people can see the magazine on tables of their users or on free display stands. Besides, covers are often used for our own advertisements, thus, multiply increasing the number of contacts.

The peculiarity of our first cover is its module structure: you may pay for either the whole page room or its part by the module principle. So paying less you can anyway position your advertisement on the cover with all the following advantages.

Fourth Cover. Advertizing payout from it is the same as from the first one; You can purchase the whole page room only.

Second Cover is placed next to the contents and every reader inevitably pays attention to it.

Third Cover is placed next to reference block searching instruction and "Alphabetical Index". All readers of the magazine notice your advertisement.

Information Block Advertizing
 Information Block consists of releases and articles. It is a so-called "most readable magazine block". Every reader can find an interesting article here and will certainly pass his eyes over the whole magazine. The concept of information block sets advertizing devices. Here are two devices available: article and display advertizing.

Article Advertizing. You can position your article on any topic, providing news, reviews or descriptions, within the frame of magazine conception. You can compose an article yourself or with the help of our journalists. The larger the article is, the less a price per one article printed side is.

Module Advertizing is placed among magazine articles and certainly stands out against them. Forms and sizes of modules are various and your choice should depend only on your own advertizing policy. Advertizing payout can be increased by positioning both article advertisement in one reference part and display advertisement in the other reference part.

Reference Block Advertizing
The main body of Reference Block belongs to advertisers` business card, positioned here on a paid basis. Each card provides contact information of the company (name, telephone number, fax, email, website) together with textual information about industrial facility and products manufactured (not more than 200 symbols).

You may extend the size of the card by adding extra textual information (up to 600 symbols) or full-colored logotype. It is possible to frame the card or mark it with colored background or special color font, making it more effective.

Module advertisement can be placed in reference block as well as in information block, increasing appeal of your advertisement.

It should be mentioned the section named "Rubricator" - it is reference block searching tool for retrieval by electrotechic subindustries. It is often used along with use of reference guide. Module advertisement positioned here is more expensive. But in case of correct position in corresponding column its payout can be higher.

Page headers and footers are through arranged within reference block and that includes "Rubricator", "Main Block" and "Alphabetical Index". There are left and right headers and footers available. They are placed on each page of the block, so everybody even one who quickly looks through the periodical will notice your advertisement. 100% headers or footers are perfect to be bought, but in case of shortened budget 50% does well. Thus money are saved and payout remains nearly the same.

Bonuses and Discounts
Discount are granted for advertising in several periodical issues and for advertisement size in one issue. Each advertiser gets bonus - one free card in our periodical and on our website. Moreover, the card will be available on website right after paying the bill and before current periodical is issued.

Price-list for Advertising in Reference Periodical "Electrical Technology Market"

Reference block

Main Reference Section

Format	Content	Price, RUR.
		plain text	framing
Card В1	name, address, telephone number, fax, email, website and 200-symbol company information	6,023	6,927
Card В1.5	name, address, telephone number, fax, email, website and 200-symbol company information + 200 symbols or a logotype	9,035	10,391
Card В2	name, address, telephone number, fax, email, website and 200-symbol company information + 400 symbols or + 200 symbols and a logotype	12,047	13,855

Premium Advertising Positioning! Your card can be at HEAD of the list in a corresponding column. Additional cost for top position is 6,023 RUR.
Attention! Only one card can be premium placed to TOP position of each column.

Module Advertisement

Key Section

Format	Size, mm	Price, RUR.
Р1 (printed side)	180х263	72,336
Р2H (1/2 of printed side horizontally)	180х111	43,780
Р3V (1/3 of printed side vertically)	119х149	33,500
Р3H (1/3 of printed side horizontally)	180х73	33,500
Р4H (1/4 of printed side horizontally)	119х73	25,506
Р5V (1/5 printed side vertically)	58х73	19,511

Rubricator

Format	Size, mm	Price, RUR
Р1 (printed side)	180х263	84,271
Р2H (1/2 of printed side horizontally)	180х129	56,100
Р4V (1/4 of printed side vertically)	88х129	37,144
Р8H (1/8 of printed side horizontally)	88х63	25,729

Page Header and Footers (through arrangement)
Repeated through the whole reference block:
100% - at each page of the block,
"left"/"right" - at each either left or right block page.

Page Header and Footers	Size, mm	Price, RUR
		left	right	100%
Header	180х16	70,224	77,246	120,200
Footer	180х16	70,224	70,224	120,200

Upper Page Corner (through arrangement)
Repeated through the whole reference block:
100% - at each page of the block,
"left"/"right" - at each either left or right block page.

Page Corner	Price, RUR. Size 58х44 mm
	left	right	100%
Upper	70,224	77,246	120,200

Lower Page Corner (continuous)
Continuing within key paragraph of reference block:
free positioning, but at least 60% of total pages capacity.

Page Corner	Price, RUR. Size 58х44 mm
	at least 60 %
Lower	96,316

Information Block

Article Advertising

Size	Price, RUR	Discount	Discounted Price, RUR
1 printed side	65,428	0%	65,428
2 printed sides	130,856	10%	117,770
3 printed sides	196,284	15%	166,841
4 printed sides	261,712	20%	209,369

Module Advertisement

Format	Size, mm	Price, RUR
Р1 (printed side)	180х263	72,330
Р2H (1/2 of printed side horizontally)	180х111	43,780
Р3H (1/3 of printed side horizontally)	180х73	33,500
Р3V (1/3 of printed side vertically)	58x263	33,500

Section "Showcase"

Content	Size, mm	Price, RUR
product image, product name, brief product description (not more than 300 symbols), company logotype, company name, contacts	43х130	12,936

8 products possible on one printed side.

Company News

Content	Size	Price, RUR
up to 1400 symbols + 1 or 2 illustrations	approximately 1/3 of printed side	23,623

Exclusive Part

Cover Pages

Cover Page	Size, mm	Price, RUR
Magazine Cover		for all publications except # 2(26), 2012*	# 2(26), 2012*
1st cover	180х180	300,000	400,000
1st cover spread	394х290	300,000	400,000
2nd cover	210х290	180,000	250,000
3rd cover	210х290	80,000	120,000
4th cover	210х290	250,000	300,000
Last page of information block	180х263	78,000	108,000
Reference block cover	180х180	78,000	110,000
1st rubricator page	210х290	110,000	110,000
International pages cover	180х180	89,700	89,700

* - the "Electrical Technology Market" reference periodical publication # 2(26), 2012 will be distributed in the exhibition "Electro - 2012" at "Expocenter" in Moscow.

Beginning Pages of Premium Class

Format	Size, mm	Price, RUR
1st magazine page	210х290	134,400
1 printed side	210х290	84,000
2 printed sides (spread)	420х290	134,000

Advertisment in the table of contents* 

Format	Size, mm	Price, RUR
Р1 (printed side)	180х263	100 800

* - advertisement in the table of contents place only in R1 (page) format on the right side of the spread. There can be only 4 advertisement pages.

Hard Paper Insert*

Format	Size, mm	Price, RUR
1 printed side (face)	210х290	95,000
1 printed side (back)	210х290	79,900
2 printed sides (both sides of the insert)	2 х 210х290	161,000
Insert spread	310х219 + 105х290	142 500

* - hard paper insert is a magazine page made of hard paper with an advertizing artwork on the whole space of it. Attention! One publication allows only 3 inserts with 2 inserts in information block and 1 insert in reference block.

Section "Electroperson"

Format	Price, RUR
1 printed side	75,000
2 printed sides (spread)	120,000

* - the "Electroperson" section is a section providing materials about men of mark in electrotechnical industry (example: information about head of industrial facility, shareholder or leading specialist). The material format implies a story about a person itself, his achievements, way of living and hobbies with some words about his company. A wide variety of illustrations are possible.

International pages

Format	Size, mm	Price, RUR
Р1 (printed side)	180х263	88,100
Р2Г (1/2 of printed side horizontally)	180х129	58,650
Р4В (1/4 of printed side vertically)	88х129	38,833
Р8Г (1/8 of printed side horizontally)	88х63	26,898

Enclosure of Promotional Materials

Enclosure Circulation, copies	Price, RUR
1000	21,010
2000	39,018
3000	54,025
4000	60,028
5000	66,698
6000	74,036

Enclosed promotional marketing materials of size A4 should have not more than 4 printed sides with density of paper of 115 g/m². Other specifications of materials enclosed will be agreed individually. Production expenses on enclosed promotional materials are not included.

Bonuses and Discounts

Discounts for multiplicity	Discount amount	Discounts for information volume per issue	Discount amount
Placement in 2 issues	5%	Placing of 2 modules in an issue	5%
Placement in 3 issues	10%	Placing of 3 modules in an issue	10%
Placement in 4 or more issues	15%	Placing of 4 or more modules in an issue	15%

Advertizing on our website at www.marketelectro.ru

Through arrangement (on all pages of the website including home page)

Position	Size (width/height), px	Price for placing per month, RUR
Block B1. In page heading	468х60	30,000
Block B2. In left column under contextual menu	200х100	21,000
Block B5. In central column at foot of the page	468х60	18,000
Block B7. In right column under authorization block	200х100	21,000

 

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In case you place any advertisement you get a bonus: free placing of you business card in reference block and on the website.

After paying the bill your card is automatically placed on our website before periodical publication.

Attention! Discounts are not totaled but registered one-by-one.

All prices are given in rubles including VAT.

For details on how to advertize in our reference periodical "Electrical Technology Market", please contact the advertizing department:
by email: reklama@marketelectro.ru
or by telephone: +7 (495) 739-85-03 (multichannel).